Clear, prioritised answers about your product or site: where people hesitate, where they lose trust, and what to fix first.
Make it clearer, make it work better, make it easier to run.
Most digital products lose people quietly: a form left half‑finished, a step that feels unclear, a first visit that never comes back.
Analytics show where it happens; they rarely explain why. I look at the journey the way your users experience it, combining heuristic evaluation, behavioural data and business outcomes.
The result is a clear set of priorities you can act on: what to fix now, what to plan for later, and what to leave alone.
Beyond audits, I run CRO and experimentation programs that turn insights into a steady stream of tested improvements, and I design Notion workspaces that bring order and clarity to your team’s daily work.
How the UX audit unfolds
01Heuristics informed by your data. Recognised usability principles applied where your analytics, funnels, and support tickets say the problems actually are.
02Every audience in the system. Public pages, logged-in areas, and back-office flows are reviewed together, because a weakness in one surfaces as frustration in another.
03Findings tied to business impact. Each issue is stated with the metric it affects and the cost of leaving it as it is.
04Prioritised by impact and effort. Recommendations arrive sorted, so quick wins can ship while the bigger changes are still being scoped.
05Handover your team can use. A live session with product, design, and engineering together, so the reasoning survives after the document is filed.
How we can start: focused audits and ongoing programs
Six engagements, from a single-journey check to an ongoing testing programme or a workspace built from scratch, plus one add-on.
UX Pulse
A fast read on one priority journey, when you need a direction before committing to a bigger piece of work.
What's included
Heuristic analysis of a single journey, for example first visit through to completed action
Key findings, stated in order of severity
Quick wins your team can ship immediately
A concise debrief call to talk them through
Deliverables
A short findings document with annotated screens, and a quick-wins list.
Typical timeline3–5 days
Journey Audit
An in-depth analysis of one end-to-end flow on desktop and mobile, with recommendations ready to enter your backlog.
What's included
Heuristic review across desktop and mobile
Lightweight benchmark against comparable products
Baseline accessibility check
Impact and effort prioritisation of every finding
Actionable recommendations, written for the people who will build them
Deliverables
A full audit report, a prioritised recommendations backlog, and a walkthrough session with your team.
Typical timeline1–2 weeks
Experience Review
A whole-product evaluation across several journeys, ending in a roadmap your stakeholders have already bought into.
What's included
Evaluation of multiple journeys: acquisition, core task, and the logged-in area
Content and flow analysis, including labels and navigation logic
Cross-device consistency review
Competitive benchmark
A phased roadmap
A restitution workshop with product, design, and engineering
Deliverables
A consolidated review, a phased roadmap, and the workshop that turns it into a shared plan.
Typical timeline3–4 weeks
Conversion & Trust Sprint
A focused module for the pages where intent is highest and drop-off costs most.
What's included
Review of your highest-intent pages: detail pages, forms, registration, and checkout or request steps
Clarity: what the page asks and what the user gets in return
Friction reduction across every required field and step
Trust signals at the moments people hesitate
Microcopy rewritten where wording is doing the damage
Deliverables
Annotated before-and-after screens, revised microcopy, and a test plan to measure the change.
Typical timeline1–2 weeks
CRO & Experimentation Program
A structured, data-driven approach to improve conversion and user experience over time, turning insights into a steady stream of tested ideas.
What's included
Kick off to align on goals, KPIs and scope
Discovery: quantitative analysis of funnels and drop-offs, plus a check of your current analytics setup
Research: heuristic UX audit and moderated usability tests on key journeys
Ideation: test concepts based on UX principles and behavioral psychology
Prioritization: ranking of test ideas using a structured framework (e.g. ICE / PIE)
Roadmap: a realistic, goal-driven experimentation calendar
Deliverables
A discovery & research summary with key friction points and opportunities
A prioritized list of test ideas with hypotheses and expected impact
A CRO roadmap with an experimentation calendar and success metrics
A calm, structured environment for your work, so your team knows where to go, what to do, and why it matters.
I design and build custom Notion workspaces that turn scattered documents and processes into a clear, living system: easy to navigate, simple to maintain, and aligned with how you actually work.
What's included
Clarify goals. An in-depth conversation to understand your needs, pain points and desired outcomes.
Organize structure. A clear information architecture: logical spaces, pages and databases that reflect your workflows and make navigation intuitive.
Design & develop. A custom workspace built around your real processes: documentation, project tracking, meeting notes, SOPs, or anything your team relies on.
Evaluate & refine. A review session to adjust structure, naming and flows until the workspace feels natural and useful in your day-to-day.
Launch & handover. Delivery of your workspace plus lightweight documentation and guidelines so your team can adopt it with confidence.
Deliverables
A tailored Notion workspace, ready to use
A simple “how to use this workspace” guide for your team
Optional: suggested next steps for future growth and maintenance
Typical timeline4–8 weeks
Add-on
Accessibility Lens
A preliminary accessibility check aligned with WCAG principles, attachable to any package above or run on its own.
What's included
Keyboard navigation and focus order
Colour contrast and text sizing
Form labels, errors, and screen reader behaviour
Priority issues, ranked by how many people they exclude
Deliverables
A priority issues list with practical, implementable recommendations.
Typical timeline3–5 days
Which package is right for you?
UX Pulse
You suspect where the problem is and need it confirmed quickly, or you need evidence before asking for budget.
Journey Audit
One flow is clearly underperforming and you want a thorough answer you can put straight into the backlog.
Experience Review
The product has grown in pieces, several audiences are involved, and you need a plan rather than a fix.
Conversion & Trust Sprint
Traffic is fine, intent is high, and people still abandon the form, the checkout, or the sign-up.
Accessibility Lens
You have a compliance deadline, a public-sector requirement, or a product that simply has to work for everyone.
CRO & Experimentation Program
One-off fixes are not enough and you want a continuous testing practice, with a roadmap your team can keep running.
Notion Workspaces
Your processes live in scattered documents and nobody is sure which version is current.
Let's start with your problem, not with a package
Tell me where your users are dropping off. Thirty minutes is usually enough to agree on the right scope, and you'll get a written proposal.